Mod

 

Mod originated in England, in the late 1950s. It peaked in the early to mid 1960s.

Key elements of the Mod subculture include fashion, motor scooters and music (particularly 

African American soul, Jamaican ska and British beat music).

 The Mod scene developed when the youth of Britain began to reject the old fashioned and uninspired British culture around them.

 From the mid to late sixties and onwards, the mass media used the term Mod in a general sense

to describe anything that appeared to be popular, fashionable and modern. 

Mod males had a sophisticated look which emphasized tailor made Italian suits with narrow lapels.

They would also wear thin neck ties, button down collar shirts and wool or cashmere jumpers. 

Footwear would range from pointed toe leather shoes (also known as winklepickers) and chelsea or beatle boots.

Hairstyles imitated the look of french 'Nouvelle Vague' cinema actors such as Jean Paul Belmondo.

Female mods had an androgynous look, with short boyish haircuts. They would wear mens trousers or shirts and mini skirts, which got noticeably shorter throughout the early sixties. 

Well known models like Jean Shrimpton and Twiggy exemplified the high fashion Mod look.

Mod teens/young adults in general had an individual approach to their clothing. They would customise existing styles and symbols, for example the union jack flag and the air force roundel symbol would be applied to their jackets in a pop art  style.

The Kinks 'Dedicated follower of fashion' song highlighted and joked about the obsession of fashion amongst Mods.

Mods would gather at nightclubs such as The Roaring Twenties, The Scene, La Discotheque, The Flamingo, The Marquee and more popular clubs like The Twisted Wheel, in Manchester.